Brand Identity

blurry is a creative graphic design, web, digital solutions and advertising agency, offering services to both local and international brands of all sizes in various industries. See core values below.

Branding identity service

As a network strengthened by customers and partners who are at the heart of your business, it is essential to communicate in a way which is true and consistent across all the brand expressions. Establish logos, fonts, colours and communications that will connect with your brand.  For customers to easily recognize your service, you need to stick to a distinct chosen culture or way of operation so much that they can even recognize the voice of your employees or staff on the telephone.

deliverables

  • Branding
  • Style guides
  • Copywriting
  • Icon Design
  • Graphic Design
  • Social Media Graphics

What is a brand?

A brand is product, service other characteristics unique to an organization which differentiates it from competitors according to consumers. A brand name is the name of the unique product or service.

Brand identity

Brand identity is the face of the brand. It is made up of logos, fonts, colours etc created for an organization to represent their brand to the consumer. The purpose is for creating a certain picture in the client’s mind.

what is branding

Branding is the process of creating the unique name, symbol, design and image for a product in the consumers’ mind. A service or product can be branded while on the other hand branding can be done to the entire firm.

Visuals

  • Logo
  • Colours
  • Typeface
  • Marketing material
  • Website design
  • Products and packaging
  • Photography & graphics

Brand Assets

  • Social media messaging
  • Voice tone
  • Copy
  • Mission
  • Values
  • Brand promise

More Brand Assets

  • Slogan or tagline
  • Customer perception
  • Customer experiences
  • Personality
  • Culture

why brand?

blurry is a creative graphic design, web, digital solutions and advertising agency, offering services to both local and international brands of all sizes in various industries. See core values below.

To beat competition

In a small nation like Zimbabwe, you can find thousands of businesses. That provides customers with great options but as a business, how do you beat your competition. By making your product unique, you are standing out from the crowd and most likely to attract more clients. Positively distinguish your brand from everyone else.

Loyalty

People usually buy from the brands they know. Once clients trust you, they become loyal to your brand. They brag about using brands they love to friends and family. It becomes easy for people to buy your services or products for the rest of their lives.

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